Privacy Policy Highlights

We provide products and services through our websites, mobile websites, mobile applications, emails, offline or by other interactions and communications ("Services"). These highlights are to help you understand how we collect, use and disclose user information to help you make an informed decision about whether to use or continue using the Services. Please also read our full Privacy Policy for details and defined terms.

Cookie Policy

Click here to access the Data Preference Center to manage your cookies.

California Residents

California residents, please click here for information on your rights under the California Consumer Privacy Act.

Personal Information Collected

When you use our Services or make a purchase, you voluntarily share certain personal information with us such as your name, e-mail address, address, mobile number, and/or credit or debit card or bank account information and with your prior permission connect through social media networks such as Facebook. More Info

Tracking Technologies (Cookies, etc.)

We use tracking technologies such as cookies and other similar technologies to measure usage and your online viewing and to provide information that will be of most interest to you. If you sign up for our text messaging program, cookies may be used to personalize your experience (e.g. send you personalized text messages such as shopping cart reminders). We may collect additional information from you if you access our Services through a mobile device, including a unique device identifier and specific location information if you have elected to share that information on your device More Info

Storage and Retention

You agree that we can retain the information for as long as you have an account or for legitimate business purposes as outlined in this Privacy Policy. We may also retain certain information for archival purposes and if required by law. More Info

Use and Sharing of Information

By using our Services you agree that we may share your personal information and other information we collect with our marketing partners, affiliated companies, our service providers, mobile carriers, social networks, legal and law enforcement, and others if there is a change of control. More Info

Your Choices and Opt-Out

You can change your information by contacting customer service at or calling 1-888-237-4131 You can control how and when you want to receive promotional notifications from us. More Info

Updates to this Privacy Policy

If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates. More Info


Questions about our Privacy Policy or about our handling of your information may be sent to or as otherwise set forth in the Privacy Policy More Info

Keranique Privacy Policy

Effective Date: March 1, 2024


Profectus Beauty, LLC ("Keranique", "we" "us", "our") has developed this Privacy Policy which details important information regarding the use and disclosure of user information collected on Keranique owned websites, mobile websites, mobile applications, emails, offline or other interactions and communications with Keranique, and related services (each and collectively referred to as "Services") that link to or reference this Privacy Policy . Keranique provides this Privacy Policy to help you make an informed decision about whether to use or continue to use the Services and the choices we offer for you to manage the information we collect related to the use of the Services. Each time that you access or use Services, you are agreeing to this Privacy Policy. If you do not agree to this Privacy Policy or Terms of Service which govern your use of our Services, please discontinue accessing or using the Services.


Account Information. You can browse our Services without telling us who you are or revealing certain information including but not limited to your name, email address, phone number, mobile telephone number, debit or credit card information or physical contact information about yourself. When you create an account or use certain of our Services or otherwise engage with our Services, you may provide certain additional personal information such as username. You may also provide payment information such as credit or debit card information, name and billing address.

Information to Respond to Your Requests. You may give us your personal information so we can send you communications you request. Details of how you can opt-out of receiving any promotional communications from us are detailed in the section headed Choice and Opt-out.

Social Networks. When using our Services or third party social networking services (e.g., Facebook, Twitter, Instagram, Google +) (each and collectively, a "Social Network"), you will have the option to connect your activity on our Services with your Social Network information and activity. If you permit a connection between a Social Network and our Services we (and that Social Network) may be able to identify you and to associate information received from the connection with information we already have about you. Please review the Social Network's privacy policy and choices for sharing information of any Social Network connected to our Services.

Surveys And Promotions. From time-to-time we may request information from you and other users via surveys, contests, sweepstakes or other promotions. Participation in these surveys, contests, sweepstakes or other promotions is completely voluntary. Contact information may be used as set forth in this Privacy Policy and as set forth in the applicable official rules, to notify the winners and award prizes and file winners' information as required by law. Survey information will be used for the purposes of the survey.

Information You Post. Any information or content you post when participating with the Services, Social Networks, plug ins or other applications becomes public information, depending upon your privacy settings, and is subject to redistribution by Keranique and other third parties. We have no control over how those users may use the information you make public. Therefore, you should exercise caution and discretion when deciding to disclose your personal information in a submission or posting.

Information About Others/Inviting Friends. From time to time you may choose to submit personal information about other people to invite them to share content on or use our Services. Inviting friends is always optional. Please be aware that when you use any send-to-a-friend functionality on the Services, your e-mail address may be included in the communication sent to your friend.

Information From Other Sources. The information we collect may be combined with information from outside records (e.g., demographic information, navigation information, additional contact information) that we have acquired in accordance with the law. We use this information to help us maintain the accuracy of the information we collect, to customize our communications so that we can inform you of products, services and offers that might be of interest and for internal business analysis or other business purposes.


Usage Information. In addition to any personal information or other information that you choose to submit to us, we and our business partners may use a variety of automated technologies that automatically collect certain information described in this Privacy Policy from your computer, mobile, or other access device whenever you visit or interact with the Services ("Usage Information"). We use such technologies (including cookies, flash cookies, web beacons/GIFs, embedded scripts, e-tags/cache browsers/web logs) to collect Usage Information for a variety of purposes, including:

Third Party Tracking. You may encounter cookies from third-party vendors that assist us with various aspects of our operations and Services to provide us with information about your interests from your web viewing on other sites or applications. You may find out more information about these third parties and their practices and your choices on how such data is collected by clicking here. Our Services may contain links to third party websites, applications or products. We are not responsible for the privacy practices of third parties and we encourage you to read the privacy policy of every website that collects personal information from you.


Connecting with Social Networks. When using our Services or when using certain Social Networks, you may have the option to connect your activity on our Services with your Social Network activity. If you authorize such a connection, you permit us to share or publish information about your activity on our Services with that Social Network and its users. Information we may share with a Social Network may include, but is not limited to: technical information about your Services activity, your Services comments or any videos you watch on our Services. If you permit a connection between a Social Network and our Services, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. We recommend that you familiarize yourself with the privacy policy and privacy control options of any Social Network with which you choose to share information or connect to our Services.

Co-branded Areas. Certain areas on our Services may be provided to you in association with third parties ("Co-Branded Areas"). Such Co-Branded Areas will identify the third party. If you elect to interact with the products and/or services provided at these Co-Branded Areas, you either will be providing your personal information to both us and the third party or we might be providing your personal information directly to the third party in order for that third party to fulfill their products and services directly with you. Your personal information will be subject to this Privacy Policy as well as the privacy policy and practices of such third party. We are not responsible for the privacy practices of those third parties and we suggest you review the respective privacy policies of those third parties to learn more about their privacy practices.

Use of Information By Us. We may use Information that we collect about you: (1) to respond to your requests; (2) to provide customer service (e.g., to fulfill product orders made by you, to resolve disputes, problems with your account or our Services, administer a contest, sweepstakes or promotion, or to provide information to third parties at your request; (3) to improve our Services and to customize your experience; (4) to give you information about your account or our Services; (5) for internal business purposes; and (6) for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

Analyze and Aggregate Information. We use aggregate information about our users and non-personal information to analyze the Services and user behavior and prepare aggregated reports which we share with third parties.

Communicate With You and Third Parties at Your Request. We use your information to contact you to maintain your account, to comply with your stated communication preferences and to provide other Services requested by you, as described at the time when we collect the information from you, or to contact you for other purposes authorized by law.

Offers and Promotional Messages. We may also use your email address or mobile phone number to send you updates and communications about our products and services or other messages, such as newsletters, text messages, changes to features of the Services, or special offers. You will be given the opportunity, in any promotional email or text message that we send to you to opt out of receiving such messages in the future. To see your choice and opt-out options, click here.

Legal Matters; Safety. We may access and disclose your information, any communications sent or received by you, and any other information that we may have about you or your account as may be permitted or required by law (including, but not limited to, court order or subpoena), or to prevent or investigate suspected fraud, violations of our Terms of Service, which we encourage you to read in conjunction with this Privacy Policy, or activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your information in situations that we believe may involve potential threats to the physical safety of any person or property if we believe that your information in any way relates to that threat.

Sale or Transfer Of Business Or Assets. If Keranique or any of its brands or divisions is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, personal information of our users may be one of the assets sold or merged in connection with that transaction. Information about our users may also need to be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support or funding.

Storage And Retention. Personal information that you provide to us in the course of requesting a product or service through the Services may be gathered and stored in one or more of our corporate databases. We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is permitted or required by law.


Changing Your Account Information. Account holders can review and change personal information at any time by accessing their accounts on the Services. If for any reason you are concerned that the personal information you provided to us is not correct and you cannot change it by accessing your account, contact us You should promptly update your account information if it changes or becomes inaccurate.

Closing your Account. If you have an account, you may close that account at any time. Please email or call 1-888-237-4131 for information on how to close your account. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Service, or take other actions permitted by law. Likewise, if your account is terminated or suspended, we may maintain some information to prevent re-registration.

Assistance. If for any reason you are concerned that the personal information you provided to us is not correct, contact us at or call 1-888-237-4131. You should promptly update your personal information if it changes or becomes inaccurate.


Opting Out Of Promotional Messages. You may choose not to receive our promotional communications or you may opt out of our sharing information with third parties for marketing purposes by visiting here. You may also click the unsubscribe link in the footer of any e-mail or newsletter. You may also e-mail us at It may take up to 10 days for us to process an opt-out request. Just follow the unsubscribe instructions included in each email or click "STOP" on a mobile text. You may also contact our privacy administrator at

Deactivation Or Deletion Of Your User Content/Account. You may request that we deactivate or delete your account by contacting us. You may also e-mail us at When you deactivate your account or ask that we delete your content on a Service we will retain logs and information about you along with an archival copy of your information, which is not accessible by you or third parties on the Service but which might be used by us for recordkeeping and internal purposes, including enforcing our Terms of Service and demographic, reporting and research purposes.


Permission To Contact You. When you provide us with information in connection with a particular activity or otherwise sign up for our Services or provide your contact information, including an email address or telephone number in connection with that activity, product or Service, you agree that this action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to our communicating with you in the future information about our Services using the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide us with the authorization to contact you. This means we may contact you, in person or by recorded message, by e-mail, telephone and/or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving, in accordance with law.

Links To Other Sites. To the extent hyperlinks may be utilized to access external or third party sites or applications, you should be aware that these external or third party sites are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of those third party sites or applications to determine how your personal information will be utilized by the proprietors.

Security. We implement security measures to protect against the loss, misuse and alteration of information under our control, including "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personally identifiable information against misuse by unauthorized individuals. However, despite our efforts, no system can completely guaranty that there will never be unauthorized access to your personal information, and your use of the Services indicates that you are willing to assume this risk.

No Rights Of Third Parties. This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Services.

Changes To The Privacy Policy. We may change this Privacy Policy from time to time. You agree that we may notify you about material changes in the way we treat personal information by placing a notice on the Sites. The most recent version of the Privacy Policy will always be posted on the Sites, with the "Effective Date" posted at the top of the Policy. You should check the Sites frequently for updates. By accessing the Services after the Effective Date you are deemed to consent to our then-current Privacy Policy.

Your U.S. State Privacy Rights. California, Colorado, Connecticut, Nevada, Utah and Virginia residents please click here for information on your rights under state privacy laws.


If you have any questions about this Privacy Policy, or the practices of Keranique, please contact us at 1-888-237-4131 or write to us at:

Profectus Beauty, LLC
111 Town Square Place, Suite 1130
Jersey City, NJ 07310
Attn: Legal Dept.


Third-party advertising companies may collect information through our Services to serve ads on behalf of us and others on non-affiliated platforms. Some of these ads may be personalized, meaning that these ads are intended to be relevant to you based on information the companies collect or receive about your use of our Sites and other sites or apps over time, including through the use of cookies and other Internet technologies. This type of advertising is known as “targeted advertising.”

Keranique adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this targeted advertising activity. You may visit the DAA Webchoices tool at to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

To provide web site visitors more choice on how their data is collected by Google Analytics, Google has developed an Opt-out Browser add-on, which is available by visiting Google Analytics Opt-out Browser Add-on, at to enable you to opt-out of Google’s programs.


Cookies. A cookie is a data file placed on a device when it is used to visit the Services.  We use cookies to collect information for record keeping purposes, to make it easier to navigate the Services.  Cookies are stored on users' hard drives. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. If you choose to disable cookies on your Device, some features of the Services may not function properly.

Web Beacons/GIFS. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our Services, to monitor how users navigate the Services, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on.  The code is temporarily downloaded onto your device used to access Services from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.

HTML5. HTML5 has browser web storage that does not rely on traditional browser cookies.

e-tags/cache browsers/web logs. Like most standard website servers, we log IP addresses (a unique number assigned to every computer on the Internet) and device identification in order to improve security, analyze trends and administer the Services.  We may track your movement within the Services, the pages from which you were referred, access times and browser types.  This information may include the browser you are using, the Internet address from which you linked to our Services, the operating system of your computer, the unique IP address of the computer or device identification from the mobile device that you used to access our Services and usage and browsing habits.  We use this information in the aggregate to gauge the effectiveness, usage, and popularity of our Services, track information for statistical purposes, help diagnose and troubleshoot server malfunctions, analyze trends, track user movement in the aggregate, and gather broad demographic information.  We may also use individual information we collect through web logs to send you targeted offers and other communications.

Copyright © Profectus Beauty, LLC. All rights reserved.